Lookodu - Retail loyalty Wallet - Retailer App
Lookodu is a dual-purpose platform. For consumers, it's a go-to app offering a plethora of deals and discounts on everything from shopping to dining. Businesses, on the other hand, leverage Lookodu's corporate expense management system to streamline their finances, particularly for remote employees, by providing digital accounts, managing employee wallets, and offering real-time expense tracking.
Year
2022-
Client
Splendre Eyemag
Role:
Product Designer | Lead UI/UX designer |
User research | Wireframing | Prototyping |
Presentation of concepts |
Branding & Marketing items
The Lookodu Retailer Story :
Lookodu is a wallet of benefits for offline retail shoppers. shoppers can explore discounts around and get valuable offers every time you think of shopping from your favorite stores.
The Lookodu Partner app empowers retailers to register their store, publish targeted discounts, accept in-app payments, and gain customer insights - all in one place - to drive sales, streamline checkout, and build customer loyalty through the Lookodu rewards program.
Initial observations and research
After conducting market research and analyzing data from users of our existing app, we identified certain challenges
1 : Limited Features:The app might lack functionalities crucial for retailers, such as inventory management, customer relationship management (CRM) or loyalty program customization.
2 : Onboarding and Training:The registration and training process might be cumbersome, discouraging retailers, especially smaller businesses, from utilizing the app.
3 : Data Security Concerns:Retailers might have concerns about data security and privacy regarding customer information collected through the app.
4 : Limited Insights:The app's data analytics might be basic, not offering in-depth insights needed for retailers to optimize their offerings.
5 : Integration Issues:The app might not integrate seamlessly with existing point-of-sale systems or accounting software, creating extra work for retailers.
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